So, you’ve got the right product, and you’ve ensured you have enough inventory to get you through the busy season. With the holiday's just around the corner, all you need now is to make sure that you’re converting. Read my top tips for sales conversions during a time when competition is rampant and when you need to find a way to stand out.
Social Media Marketing
I tell myself every year that next year I’ll be more organized – especially during the holiday season. But, I can’t remember the last time I wasn’t frantically looking for holiday gifts last minute. Make it easy for your customers with social media marketing by allowing them to purchase at the click of a button. Instagram’s “shop now” feature is one of my favourite ways to convert. It gives you the opportunity to display your offerings in a creative and eye-catching way and creates a painless shopping experience for your customers.
Make it easy for yourself by implementing a tool like Later to help with your Instagram publishing. Use it to help plan out your week and your feed, ensuring it stays consistent with your brand. Make sure to keep an eye out on the analytics so you can analyze your content and optimize your future posts.
When running a business and keeping track of your website, blog copy, social media content, inventory, and everything else under the sun, it can be easy to let e-mail marketing slip through the cracks. Don’t let this effective platform be forgotten! Whether you choose to share as often as once a week or as little as once a month, use your newsletters to share new items, deals and promos, thought leadership pieces, influencer interviews, reviews, aspirational blog posts and anything else your audience would benefit from.
When sending the right kind of content at the right time, e-mail marketing can be a very effective converter, especially during the busy holiday season. Take advantage of those last- minute shoppers by offering them a special deal, such as free express shipping, and watch those sales come in.
E-mail marketing doesn’t have to be intimidating. There are platforms like MailChimp available for use that help you create professional looking newsletters, easily. Take advantage of their drag and drop features and interactive platforms to build something that fits your demographic.
Micro-influencers can provide great benefits for companies of all sizes. They often have a more focused follower-base that can lead to more clicks and purchases on your website. As a bonus, they usually come with a much more affordable rate than a celebrity status influencer. Connect with a few you feel cover your target market, and provide them with affiliate links (use a program like Commission Junction to create the links easily) to use on their website and social media channels. You may also want to connect with like-minded brands, marketers or the media.
This may be a good option for smaller brands that don’t have the funds to purchase TV or radio ads, but still want to find a way to play with the big dogs. Once set up correctly, pay-per-click (PPC) advertising can provide a huge return on investment and ensure you get noticed (especially when partnered with your search engine optimization (SEO) strategy).
If you don’t have the experience in digital advertising, I recommend speaking with a PPC expert. They can help ensure your ads are set up correctly so that they convert at the lowest cost. This will include a lot of research on your end from finding the keywords you want to rank for, to researching what your competition is doing, finding effective copy for your ad, and more. Take advantage of Google’s free programs like Google Search Console for keyword research and Google Analytics for analyzing how well your content is performing to ensure you’re getting the most bang for your buck.
Welcome to my new interview series featuring some of the brightest and most hard-working women I know. My goal for this series is to collect stories from women in all levels of their career. The hope is that their journey and their advice will trigger something in you, and help you take the jump you need to achieve your personal level of success. Whether they are freelancers, founders of their own business, corporate employees, or students, this #LadiesWhoHustle series will showcase their unique talents and help you unveil yours.
First up, one of the most badass and multi-talented women I know, Aga Dondzik. Aga is a celebrity hairstylist and makeup artist (and incredible home chef!) from Chicago, Illinois, who has toured with the Backstreet Boys, and done hair for celebrities such as Britney Spears, The Wanted, Yelawolf, Panic! at the Disco, Fall Out Boy, and so many more. To top it all off, she's currently the personal hairstylist and makeup artist for Canada's very own Carly Rae Jepsen. Now, that's quite the list!
If that's not enough, Aga is also the owner of Rock Razor Scissors salon in Chicago. If you couldn't tell by the rocking list of artists and bands, they are a professional Rock and Roll hair salon, and are available to work on tours.
Want to know more? Read on to see what drives this badass babe.
Hairstylist and makeup artist
Think back to when you were 10 years old. What did you wish to
be when you grew up?
I wanted to be a plastic surgeon. I know, super weird, but
also relevant to what I ended up doing which is making people feel like their most beautiful self.
Let’s talk goals! Where do you see yourself in 10 years?
I honestly never know. I’m always up to something new and
exciting. I most definitely could never stop doing hair, so no
matter what I’m doing, hair would be on that list.
Have you experienced any career struggles so far?
I’ve been EXTREMELY lucky. The biggest struggle for me was saying “no” to going on some pretty big tours. I would have too many gigs at once that didn’t line up, and deciding which ones to pick was extremely hard for me.
You’ve done so many great things in your career! Is there one thing you would consider your biggest career win?
Being able to travel the world with the greatest people doing what I love the most. I would say travelling enough for work that you have to add pages to your passport is a major win!
What’s the best piece of career advice you’ve received?
It doesn’t matter what you’re doing, even if it’s selling shoes, you are the one doing it and you should be the best at anything you do. For yourself and not for anyone else.
Sometimes advice can be unsolicited. What’s the worst piece of career advice you’ve received?
I’m a bit of a dreamer and I would always have someone trying to bring me back down to earth. I’d always have someone trying to give me advice by saying something isn’t realistic. If I hadn’t shot above and beyond my dreams, I wouldn’t have gotten as far as I got. Dream big, don’t be realistic. Reality will sort itself out no matter what, just shoot for the stars.
Has anyone really inspired you in your career?
My inspiration from the beginning of my career was Cazzie Mayorga. She just loves doing hair and she is a fun, incredible and hardworking person. I wouldn’t be who I am today if it weren’t for her.
I believe having a mentor (and being a mentor when the time is right) is such an important addition to a successful career. Do you have a mentor?
I don’t, but I should. I’m always trying to take classes, so hopefully someday I will stumble onto someone that would love to take me under their wing.
When do you feel the most confident?
I’m the most confident when I get a new idea, believe it or not. It can be a new business idea or a new cut/color. I’m very much of a “jump two feet in” kind of person. That could be a bad thing, but it’s surely been how I’ve gotten ahead. I feel a fire and I’m ready and confident to move forward.
Currently coveting: A new business adventure.
Favourite way to sweat: When the day is so busy and you don’t have a moment to even stop. In the end, it’s over and you sit down and just say “whoa”.
Book you just can’t put down: Shantram by Gregory David Roberts – longest book ever!
Morning person or night owl? Morning person and night owl. I’ll sleep when I’m dead.
What gets your taste buds roaring? Spicy.
City you can’t stop dreaming about: Osaka, Japan
Get in touch with Aga!
Know anyone that would be great to feature in the #LadiesWhoHustle series? Connect with me on Instagram to nominate them - or yourself!
What if every day were as productive as today? How would your month look? Your year? Your career?
I've heard this question asked a lot in the health and fitness communities. What if every day you had the same diet, or workout routine as you did today (intensity-wise, of course it's important to switch things up), where would your body be in the future? So, it got me thinking, we can implement this same mantra into productivity.
Now this is a judgement-free post, because let me tell you, I'm a pro at procrastination. And not only do I procrastinate, I have a slight obsession with multi-tasking. You'll never see me performing one task on its own.
But then there are those days where I write out my list, and start crossing off the items one by one. And I don't even skip the difficult or "boring" tasks, I get through them all! And at the end of the day I feel accomplished, satisfied, and proud. I think to myself how much work I would be able to get done if all my days included pumping out my tasks and concentrating fully on what's right in front of me.
So, I start the next week off just like that. I get into the office on Monday, write down my list and get to work. By lunch time, I've already zipped through half my list, craving more. And I finish my day off strong. I push the Staples' "This Is Easy" button (okay, maybe only in my head) and head home pumped for the week ahead.
Then I wake up the next morning. Maybe my alarm went off late, or maybe I burnt my toast, but from the moment I wake up, I'm not feeling it. I brush it off and head into the office ready to get started on my list. But things come up, I chat a little longer than expected with a co-worker, and I make a coffee run (hey, Starbucks holiday drinks are back in stock, what can a girl do?), and before I know it, my day has run out.
I look at my list. Sure, some tasks are crossed off, but I certainly haven't been as productive as the day before.
"What if every day were like today?" I start asking myself. If every day were like this one, I would get nothing done in a year, and I might end up being Starbucks' number one customer! And then I get bummed out, and let the negative thoughts pester. And we all know that negativity begets negativity, so now I'm in this cycle I can't stop.
Have you had these thoughts yourself?
What I've learned is not to beat myself up. It sounds easy, but it takes practice. Yes, a productive day every day is the dream. But it's also not reality (just like eating the "perfect diet" every day isn't realistic). Having a good balance ensures you don't burn out and let's you be human. Instead of using one single day as the gold standard, I take an average of my week or my month to use as a comparison. And then I check in. Have I been as productive this month as I was last month? If not, what stood in my way and what can I push aside to ensure next month is better?
Keeping a positive mindset is the only way I get through those challenging, grey days. And being from Vancouver, let me tell you, there are lots of grey days.
So, what if every week were like this week? What would you accomplish?
Stay productive, Vancouver ✌